Description

Suzuki Motorcycle – Brand Overview
Suzuki is a globally recognized name in the automobile industry, especially known for producing reliable, stylish, and performance-driven motorcycles and scooters. In India, it operates through its wholly-owned subsidiary:
Suzuki Motorcycle India Pvt. Ltd. (SMIPL)

🏢 Company Facts:
Parent Company: Suzuki Motor Corporation, Japan

Indian Subsidiary Founded: February 2006

Headquarters: Gurugram, Haryana

Manufacturing Plant: Kherki Dhaula, Gurgaon (Annual capacity: 1 million+ units)

🔧 Product Line-up (India)
🛵 Scooters:
Access 125 – India’s favorite family scooter

Burgman Street 125 – Maxi-scooter styling with premium appeal

Avenis 125 – Youth-oriented sporty scooter

Burgman Street EX – Electric start-stop, silent start tech

🏍️ Motorcycles:
Gixxer Series

Gixxer 155, Gixxer SF, Gixxer 250, Gixxer SF 250 – Street and faired sports bikes

V-Strom SX – 250cc Adventure Tourer

Intruder (Discontinued) – Cruiser-style street bike

Hayabusa (CKD Import) – Legendary superbike with a cult following

🔍 Key Features
Suzuki Eco Performance (SEP) for fuel efficiency without compromising power

Fuel Injection (FI) and BS6-compliant across all models

Lightweight frames, superior build quality, and attractive graphics

Bluetooth Connectivity (in newer scooters)

🌐 Global & Indian Strengths
Globally known for the Hayabusa, GSX-R, and V-Strom series

In India, Suzuki has focused on premium commuter and sporty scooter segments

Dealer network of over 500 touchpoints across India

🎯 Brand Values
Performance, Technology, Value

Compact, stylish, and efficient two-wheelers

Balanced offerings for family buyers, youth, and touring riders

📈 Market Reputation
Access 125 – One of India’s top-selling 125cc scooters for years

Gixxer Series – Highly appreciated for styling, performance, and reliability

Burgman Street – First mover in the 125cc maxi-scooter segment

🏆 Awards & Recognition
Multiple awards for Access 125 and Gixxer series

Recognized for fuel efficiency, comfort, and overall satisfaction

⚡ Future Plans
EV development in progress for India

Expanding dealership network and customer experience centers

Focus on premium + performance segment growth