Description

Yamaha Motor Company Ltd. is a globally renowned manufacturer of motorcycles, scooters, marine products, and power equipment. Known for innovation, performance, and stylish design, Yamaha bikes have a loyal fan base worldwide.

🌍 Global Presence:
Founded: July 1, 1955 (Japan)

Headquarters: Iwata, Shizuoka, Japan

Indian Subsidiary: India Yamaha Motor Pvt. Ltd. (IYM), a wholly-owned subsidiary of Yamaha Motor Co., Ltd., Japan

🇮🇳 Yamaha in India
Yamaha entered the Indian market in the 1980s and later became a 100% subsidiary of Yamaha Motor Co., Japan. The company focuses on premium motorcycles and scooters, especially in the sports and lifestyle segments.

🏭 Manufacturing Units:
Surajpur (Uttar Pradesh)

Faridabad (Haryana)

Chennai (Tamil Nadu) – Most modern & advanced facility

🛵 Product Portfolio (India)
🔹 Motorcycles
Yamaha R Series

R15 V4, R15S, R3 – Race-inspired performance bikes

MT Series

MT-15 V2 – Naked streetfighter with aggressive design

FZ Series

FZ-FI, FZS-FI, FZ-X – Urban commuters with muscle and style

YZF & Classic

Fazer (older), R1 (global import)

🔸 Scooters
RayZR 125 Fi Hybrid – Sporty and lightweight

Fascino 125 Fi Hybrid – Retro-modern styling

Aerox 155 – High-performance maxi-scooter (based on R15 engine)

⚡ EVs (Upcoming)
Yamaha has plans to launch electric scooters in India in line with global sustainability goals.

🎯 Unique Selling Points
High Performance Engines (Liquid-cooled, VVA technology)

Sporty & Stylish Designs

Yamaha Racing DNA in many models

Hybrid Technology in scooters for better mileage and performance

🛠️ Innovation & Technology
VVA (Variable Valve Actuation)

Blue Core Technology – High performance + fuel efficiency

Side Stand Engine Cut-off for safety

Bluetooth Connectivity (Yamaha Y-Connect app in newer models)

🏁 Racing Heritage
Yamaha is a legendary name in international motorsports:

MotoGP championships (Valentino Rossi, Fabio Quartararo)

Known for performance and race-tuned bikes across categories

📊 Market Position in India
Yamaha focuses on the premium 125cc to 300cc segment.

Competes with TVS, Bajaj, Honda, and KTM in urban youth markets.

Known for reliable engines, premium features, and sporty feel.

♻️ Sustainability & Future Plans
Working on carbon-neutral initiatives

Developing electric mobility solutions for the Indian market

Expanding dealership networks and service experience centers